29 Boomer Brands Struggling In The Time Of Millennials

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Kellogg’s

Source: https://cdn-a.william-reed.com/

Some cereal companies are quick to blame millennials for their drop in sales, saying millennials are too lazy to eat cereal or they don’t want to pour cereal into a bowl that they have to wash later. However, this isn’t the real reason the younger generation is ditching the breakfast food. Millennials are less likely to buy processed food than other age groups, and this includes sugary breakfast cereals containing trans fats that increase your risk of developing heart disease, stroke, and type 2 diabetes. Kellogg’s Honey Smacks and Kellogg’s Fruit Loops are 44 to 55 percent sugar by weight with every 12 grams of serving. Moreover, millennials now how many breakfast choices with less sugar and more protein and fiber, such as sandwiches, quick-cooked hot grains, yogurts, and smoothies. Fortunately, the multinational food company introduced the low-calorie Kellogg’s Special K Protein Cereal, a healthier option with crunchy rice, soy, and wheat flakes.