29 Boomer Brands Struggling In The Time Of Millennials

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Diet Pepsi

Source: https://payload.cargocollective.com/

The no-calorie carbonated drink Diet Pepsi was very popular in the 1980s and 1990s. It even had professional athletes and famous celebrities promoting it, as well as Ray Charles singing its jingle ad “Uh Huh” that became part of pop culture. However, sales have fallen drastically the past years because even though diet sodas were introduced to the market in response to concerns about sugary drinks, millennials are not keen to ingest artificial sweeteners. Because Diet Pepsi does not have calories, fat, and carbohydrates, it gets its flavor from aspartame, caffeine, citric acid, and phosphoric acid. The drink also contains a preservative, potassium benzoate, and phenylalanine that can cause anxiety and restlessness. Early in 2019, PepsiCo replaced aspartame with a mix of Splenda and acesulfame potassium, but so far, the health-conscious generation does not seem impressed with the new formula.