29 Boomer Brands Struggling In The Time Of Millennials

Like it? Share it!

Facebook

Pinterest

Reddit

Twitter

Google+

De Beers

Source: https://regardjewelry.com/

The home of diamonds for over a century and the biggest diamond company in the world that pretty much invented the concept of diamond engagements rings isn’t too happy with the millennials’ lack of interest in their dazzling rocks. Not only is the younger generation opting to marry later, if ever at all, but they are also not interested in buying luxury goods. Instead of blowing a ton of money on authentic diamonds, they are purchasing less expensive substitutes such as white sapphires, rubies, and emeralds. Millennials also buy less but rent more now that they have the option to rent expensive jewelry for only a fraction of its retail price. These younger clients can be glamorous for special occasions without burning a hole in their pocket by borrowing designer jewelry from popular online rental sites like Red Carpet Rocks, Rent the Runway, Haute Vault, and Switch.