29 Boomer Brands Struggling In The Time Of Millennials

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Newman’s Own

Source: https://images2.minutemediacdn.com/

The brand started with a homemade salad dressing that led to Newman’s Own, a company that produces mostly organic foods such as cookies, pretzels, pasta sauce, lemonade, and fruit cocktail juices. The food company also donates all of its after-tax profits to many educational and charitable organizations and has given over $500 million to charity since the business started in 1982. Homemade, organic, and gives to charity—this is exactly the kind of brand designed to appeal to millennials. However, many young shoppers are missing out because they are not familiar with the brand and they don’t know the critically acclaimed American actor, race car driver, and philanthropist Paul Newman. They should check out the prison drama film Cool Hand Luke or the Western film Butch Cassidy and the Sundance Kid to know just how amazing the company’s founder was.