29 Boomer Brands Struggling In The Time Of Millennials

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Downy Fabric Conditioner

Source: https://www.dollargeneral.com/

Downy and other fabric softeners have also been falling in popularity in recent years. Despite adding a sweet fragrance and making your clothes and sheets softer, eco-conscious millennials are concerned about the potentially hazardous chemicals these laundry conditioners contain that manufacturers do not disclose on product labels. Aside from the highly flammable ethanol that can cause skin and eye irritation, the fabric softeners’ scents have also been reported to trigger asthma attacks or breathing problems among sensitive individuals. Millennials also see the product as an unnecessary expense since there have been improvements in detergents and upgrades in washing machines. Moreover, the Net Generation can easily come up with cheaper DIY equivalents, making homemade fabric softeners using vinegar and baking soda. Some experts even suggest scratching off the laundry product from your grocery list because they’re bad for your clothes, particularly on sportswear that specifically states on the tag that it’s not to be washed with fabric softeners.