In the 1960s, the cigarette culture was wildly popular; almost everyone smoked! Moreover, this health endangering habit was not only practiced by adults, it was emulated by teens and kids. Mass media ads often depicted parents smoking a cig in a family setting, or while playing with their children. And, when mom or dad ran out of a pack, guess who would be tasked with buying a fresh one at the corner store or pharmacy? That’s right, little Joe or Jane. No IDs required, no questions asked—except maybe, “How are your parents doing today?”